Instagram is one of the biggest social media platforms in the world, with more than 1 billion active users. The platform has become a great place for businesses to build their brand and create engaging content for their target audience. It’s no surprise that people are looking for ways to improve their Instagram marketing strategy and stay on top of trends. In this article, we will tell you about some of the biggest trends that you need to watch out for in 2023. Here are three biggest trends to watch out for in 2023 for Instagram.
Boosted Content is Big
One of the best ways to get exposure on social media is to boost it out to a larger audience. In 2023 we suspect that more brands will step up their spending on their outreach exposure. This is because as Instagram is scaling back some of their e-commerce tools the platform will instead focus on direct advertising tools.
Live Shopping Goes Wild
Blending entertainment with instant purchasing, 2023 will see more brands and creators will take more opportunities to create value and profit with life shopping. Live commerce is set to increase upwards of 20% for all e-commerce sales by 2026 according to a report. So for creators and brands it’s the time to shine! Whether it is creating short entertaining reels about product demonstrations, reviews, or advice, live commerce is here to revolutionize the shopping experience on social media.
Brand Personalities are In
Remember when instagram was solely the place to be for aesthetically pleasing photos. Now in 2023, the app is home to community and conversations. So what does this mean for brands and creators? Well, now it’s time to show off your personality and know-how! You have to bring yourself to the camera and start thinking about sparking engagement and creating a community around your content.
Instagram is not only the best place to promote your business, but also a great platform for engaging with your target audience. The platform is filled with opportunities to take advantage of – from building an impressive following, to creating visually appealing content, and much more. Now that you know some of the biggest instagram trends to watch out for in 2023, you will be able to keep ahead of the competition!
Need More Help?
To make the most of your marketing strategy, you will need to create amazing content and illustrations to stand out among your competitors.
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