Instagram is a very popular platform where users can share pictures and videos. With more than 1 billion monthly active users, Instagram is one of the most widely used social media platforms today. The popularity of this social networking app has also led to the emergence of many new trends in the industry. In this article, we will be discussing three major trends that you should watch out for in 2023 for Instagram.
UGC Creators are on the Rise
What is a UGC? That stands for user-generated content. So its content that’s created organically by followers of a brand. A UGC creator creates content on social media that looks like a UGC but the catch is that it’s been paid for in some way by the brand. It’s a win-win for both sides. The creator doesn’t have to worry about growing and engaging their own followers and the brand gets an easy solution to more content. So in 2023, we predict more brands will pay more for UGC content to drive up traffic and brand awareness.
In 2023, video memes are the thing right now. Video memes are just like static memes. They’re entertaining, funny, cute or abstract, but are displayed in a more dynamic and engaging medium. They tell more of a story which keeps your audience’s attention hooked on a bit longer and creates more anticipation for the next piece of content.
New Forms of Content Creation
Want to stay relevant in 2023? Well it’s time to look at some of the latest in content creation on social media. We are talking about the use of AR, avatars, and 3D posts. Remember when people and brands were hesitant to prioritize reel content? Now it’s a norm in social media strategy. It was the same with other new instagram features like voice effects. So why not be the first to hop to new features to get the head start on your competition? So in 2023, try using the platform as a space to explore new content choices and ways to connect with your followers!
Instagram is not only the best place to promote your business, but also a great platform for engaging with your target audience. The platform is filled with opportunities to take advantage of – from building an impressive following, to creating visually appealing content, and much more. Now that you know some of the biggest instagram trends to watch out for in 2023, you will be able to keep ahead of the competition!
Need More Help?
To make the most of your marketing strategy, you will need to create amazing content and illustrations to stand out among your competitors.
Luckily Coolab.ai can help you reach your goal. Coolab.ai is a design tool that comes with hundreds of custom designer templates. With an easy-to-use user interface, no design skills are required. Best of all, it’s totally free!