One of the most important aspects of effective design is using a visual hierarchy. The hierarchy is the order in which your content appears in your design. This can have a big impact for your viewers looking at your work. Here are some expert tips to help you use visual hierarchy effectively in your designs.
Use Size
In design, generally the biggest elements get the most attention. So enlarging an object’s dimensions and scale will increase its perceived importance in relation to other objects. This is perhaps one of the easiest and effective ways to give visual importance.
Use Color and Contrast
People are drawn visually to color. So use color strategically! Use it to highlight the important elements of your design. Often the use of color can be found in examples like red stop signs or yellow traffic cones to draw your attention. However, use color sparingly. If you use every color of the rainbow in your design, you negate all visual impact that your colors might have. However, there are other creative ways to use color like using contrasting colors like blues and reds together.
Use Composition
Use composition in your layout to give structure to your designs. One popular technique is called the Rule of Thirds. Following this is one way to create a dynamic composition because your focal point isn’t predictably at the center. Instead, your design layout will be divided with three horizontal lines and three vertical lines. Your focal point will exist on one of the four points where the lines intersect.
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