3 Social Media Trends to Try in 2023 (Part 1)

Social media is constantly evolving, and the way people use it continues to change as well. This can be both a blessing and a curse for brands that want to maintain their presence on social media platforms like Facebook, Twitter and Instagram. The good news is that trends are always changing, so there’s always room for new ideas. Here are three social media trends we noticed that you can use to keep your marketing strategy relevant.

Content Creation Meets AI

The future has finally arrived! Artificial intelligence or AI has officially taken over the content creation scene. From copy generators like used by creators to draft ideas for written content or image creators like Midjourney, AI has increasingly become more relevant in content creation. While AI cannot entirely replace creativity or originality, it will be something to lookout for in the future.

User Generated Content (UGC)

UGC has increasingly become popular with brands. After all, UGC often consists of reviews regarding products and services that can highly impact purchasing decisions of other potential customers. In fact, some creators even get paid by brands to create UGC-inspired content. If it sounds like freelance content creation, you’re not that far off. So in 2023, we predict that UGC creators will fill a gap in the market.

The Rise of Youtube Shorts

What’s the appeal of short videos? It attracts more viewers to long-form content for creators. It also increases potential subscribers. In addition with monetization opportunities with YouTube, this type of content will gain more prevalence with creators.
The digital marketing landscape is always changing and it is important to keep up with the times. The good news is that with trends changing, there is always the potential for new ideas for your marketing strategy.

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