Social media is constantly evolving. New trends and features are introduced every year, and brands must keep up with this rapid pace if they want to reach their audience effectively. Here are some social media trends to try in 2023.
Less Linear Storytelling
One trend we noticed in 2023 is the concept of telling a story midway rather than from the beginning. It’s the ultimate hook since sharing a bite might stop viewers from scrolling past and make them want to play catch-up to decode what is happening. This style of storytelling causes the audience to dig a little deeper and hooks their attention.
More Instagram Creator Features
While there has been some talk about Instagram being “over”, especially for younger audiences, the platform will still be relevant in 2023. Why? Because the app still has over 1B monthly active users. Instagram’s staying power lies with its creators and how it will attract and retain them to produce more content. We have seen the platform already roll out creator-specific features in 2022, and in 2023 we predict Instagram will roll more features to come.
Greater Transparency Between Brands and Creators
Have you seen reels of kids walking to adults and asking how much their occupation currently pays or what their house is like? On social media, right now pay transparency is becoming a hot topic of discussion. Even some big brands are being called out for underpaying. With the rise of apps like Collab Scale and Clara for Creators, there will be more advocacy for pay transparency.
With these three insights into social media trends in 2023, you will be able to maximize your digital marketing efforts.
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