Pop up stores are a great way to generate excitement and spur customers to action. However, getting your pop-up stores to stand out can be difficult. Whether it’s at a busy market or a quiet street corner, here are 4 ideas to make your pop up store stand out!
Cute, Sweet, Kawaii
If you want your brand to be as sweet as honey, make visual elements that exhibit such qualities. Choose pastel colors as well as bright colors like bubble gum or cotton candy which will give a lively energetic appeal that can be used to target younger audiences.
Interactive and Engaging
The most important thing about pop-up stores is to get the consumer’s attention. When you make an interactive element, you create another reason why people should come check out your store. Adding a photo booth or a Christmas corner can be fun and can let people stay longer to enjoy the pop-up store experience. Consider hosting fun games that will draw attention by giving coupons and prizes. Tote bags and stickers make for great prizes that will generate excitement and hype for your brand.
Go Classic with a Twist
Even with a traditional classic vibe you can stand out from the crowd. Keep everything professional, high quality, and classy. Rather than using a simple chalkboard, consider upgrading your designs to the next level with Coolab.
Special and Out of This World
Make your audience feel like they traveled to another world through experiences. For instance, choose interactive elements such as costumes to try on or a photo booth where people can take photos. Make the stand a place where people want to take photos and build hype. For instance, if you are at an anime convention, make your booth like the setting of your chosen anime world. People will want to gather and spread hype to their followers and friends.
Most importantly, check out if these ideas align with your brand. If you are a skater brand, make sure that your store exhibits skater energy. You can always ask your followers for questions via polls and online surveys.
Need More Help?
To make the most of your graphic designs and content strategy, you will need to create amazing content and illustrations to stand out among your competitors. Luckily Coolab.ai can help you reach your goal. Coolab.ai is a design tool that comes with hundreds of custom designer templates. With an easy-to-use user interface, no design skills are required. Best of all, it’s totally free!