Brand building is an essential part of your business growth. What brand building is about is generating awareness to the right customers using campaigns and strategies. However, getting started can be quite tricky. So here are 4 steps you should know about brand building.
Know your purpose, mission, vision and values
Before anything, you need to know what your brand is all about. Write down your company purpose, mission, values and vision. Make sure that all of this resonates with your audience.
For your company’s purpose, you should be asking yourself the big question, “Why?” What problem is there that you are trying to solve? What do you aim to achieve by starting your company?
Your mission is the “How.” How do you go about achieving your goals? What does it look like when you do achieve them?
Your vision is about where you want your company to be in a given time frame. What will it look like next year? How will your company change in 10 years from now?
Company values are about how your company employees treat each other. What values does your company exhibit and expect when going about achieving your goals?
After compiling all of this information down, a great tip is to gather feedback from your community. Run it on social media or a focus group. Prepare to hear their responses and learn. Make changes to your messaging if necessary and prepare to embody it every day.
Build your brand identity using visual elements and brand voice
Once you have decided on what your company is all about, it’s time to choose how it will look and sound. This is the creative art process where we will decide on visual choices for your brand: brand colors, fonts and logo.
Copywriters often create a tone of voice guide to ensure that all materials display a coherent tone. This way, everyone that writes content will know what the company says and does not say.
Make a Style Guide with templates
The next step to empower your design and marketing teams is to create a guideline they can refer to when they are designing anything. With templates, your team can easily save time to clone and customize them effortlessly. Using Coolab you will be able to access hundreds of design templates, saving hours for your teammates to create great presentations without needing any design skills.
Ensure Coherent Brand Content Design
All your content should reflect your brand, from images, to newsletters to email templates. Ensuring a coherent design will make your brand stand out stronger because everyone will be familiar with the fonts, logos and colors of your brand.
Therefore, with these four steps, you will be able to help build your brand. For more tips and tricks, be sure to check out our other articles related to 3D design and marketing.
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