Youtube is one of the most popular social media platforms to date. Neglecting Youtube is simply not using your digital marketing strategy to its fullest potential. Here are the 5 best ways to promote your Youtube channel!
Perfect Your SEO
If you want people to watch your videos, you need to know how to get them to find your videos first! That means knowing what keywords your audience types to search. Include those keywords into your video titles, video descriptions and even your channel description. Your keywords should even be in your transcripts, captions and subtitles. Think how your content can be best optimized so it is easy for people to stumble across one of your videos while searching for things to watch.
Link Your Socials
Consider connecting your social media platforms with your Youtube account. That way, all your published videos will get automatically promoted to your other platforms. It’s easy to set up! Go to Youtube Settings and click Connected Accounts. Choose the accounts you want to link to, enter your login information, and allow Youtube to automatically publish videos.
Make a Series
Making a Youtube series is a way to get people excited about your content. This usually entails drip-feeding pieces of content at a time. Whether it is daily, weekly or even monthly, having your fans anticipating new content is a sure fire way to get them hooked.
Youtube is one of the platforms people go to listen to podcasts. If you are not making podcasts, you are missing out. You can also use podcasts to redirect people to your Youtube channel. Another good tactic to create content is to repurpose your videos to capture only the audio for a podcast.
Playlists are an awesome way to get viewers hooked on your YouTube channel. These are videos grouped by topics, appearing in a list format. They’re excellent for when you produce content on a few different topics, and want to make it easy for users to navigate your channel. The best thing about playlists is that the videos automatically play in order, one video after the other.
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