Social media is key to building a brand nowadays. As most people carry a smartphone in their pocket, using social media is key to attracting new consumers, and boosting brand affinity. However, knowing what works can be tricky for some people. So here are five more ways to build your brand on social media.
Create High Quality Content
Don’t get lost in what your content should be about. Remember to include your brand values and mission. Ensure that each piece of content is meaningful to your audience. Each content should center around your community members, customers, employees and your industry. Show them that you know your stuff and that you are a brand worth listening to.
Make Partnerships with Creators and Other Brands
Find other creators and brands in your space that share similar values as you. See if you can use each other’s platforms to boost each other’s brands. It may not even need to be with direct competitors. For instance, if you are a candle company, maybe look towards bath bubble companies for partnerships. You can do shout-outs, social media takeovers and much more!
Always Include Your Brand Identity in Your Content
Always to your brand colors and fonts, company logo and tone of voice. People respond positively towards familiarity. By keeping consistency you will ensure brand recognition and positive customer experiences.
Recycle Old Content in New Ways
If a piece of content is finding traction, don’t waste it. Repurpose it! For instance, instead of a long video, cut out a small teaser video from the original clip. Maybe make a short video takeway of an original blog piece. Find new innovative ways to use popular content in new ways. No need to reinvent the stone wheel with something new if it’s popular. Just find a new medium like rubber tires to make it better.
Use Questions and Polls
Audience engagement is key to community building. Asking questions and polls allows audience members to feel validated. Not only does it build a better customer experience and relationship with the brand, but by asking questions, you will gain new research and new opportunities about your audience.
With these five ways you will be able to build your brand on social media. If you are looking for a new tool to create great content to build your brand, then consider Coolab.ai. Coolab.ai is a free 3D design tool that is easy to use and offers hundreds of custom designer templates. By using exciting innovative pieces of content, you will be able to take your brand to new heights.