Designing the perfect background for your designs does not have to be a tricky feat. However, they should not be overlooked. Backgrounds have the potential to increase brand awareness and enhance your marketing message to your target audience. This article will introduce you to five examples of backgrounds to keep in mind to bring your designs to the next level.
Solid Color Background
This can be a great way to effectively bring out your text with a simplistic design. Simply put, you are using a flat colored background. When you employ this style, it’s important to remember what mood you are aiming to create with your color. You can try a duo of two different values to softly bring out your text, or contrasting colors on the color wheel to create impact.
High Contrasting Solid Background
If you are looking to create designs that have a strong impact for your brand, then employing this style is the best way to grab attention! This style is often used by web-based content like social media banners and ads that quickly want to get noticed. So do a dark background with one or two bright neon colored objects or text to stand out.
Using a textured background can add interesting details that will spark visual interest and enhance your marketing message. However, the trick to texture is to use limited colors and simple compositions. This is because you don’t want to draw attention away from your overall design. So find the balance between your background and your text.
A gradient offers a more subtle choice than a simple solid color. Gradients can be radial or linear which can create different effects on your design. Since you can combine any color into a gradient, gradients are a great choice for adding sophistication to your art.
Images are a great way to add context to your design. You will quickly grab your audience’s attention and send a message visually. But when employing this technique, make sure that the image and text balance and compliment each other. One way to do this is to use the negative space in your image to place your text.
Keeping these five examples in mind, you can now elevate your design game to the next level when designing your backgrounds.
Need More Help?
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