When it comes to advertising mood boards are a big part of the puzzle. They help you to create a cohesive look and feel for your brand as well as communicating your message. Here are 7 things you need to include in your advertising mood board.
Choosing the right colors are a critical visual element you need to carefully consider in creating your advertising mood board. After all, the colors you choose for your ad campaign is a key tool in strengthening your message to your target audience. This can then work towards bolstering your efforts to sell your product and service. So think about what colors you will include in your mood board. Think of the feel and look when creating your ads. What kind of product are you trying to sell? Natural colors like greens and browns can work well to emphasize the natural eco-friendly feel of your product. Maybe you are selling a toy for kids? Maybe go for bright, cheerful colors for your advertising mood board. A final note- be sure to include the color swatches in your advertising mood board as well for reference.
What’s one key visual element that is extremely impactful for delivering your advertising message? Words! After all, your ad should tell a story. So think about what word-centric elements you need to put on your advertising mood board. What quotes, and impactful words, as well as what kind of fonts will you choose to bring out the most impact for your ad.
While words are important, as the old saying goes, sometimes an image is worth a thousand words. So that’s why it’s so important to have images in your advertising mood board. Find imagery! Whether they be magazine cutouts, pictures, illustrations or even abstract designs, find any images that capture the essence of your ad. For instance, if you are designing a mood board for a campaign targeting a new exciting line of running shoes, maybe you would want to include images of professional athletes, runners and major marathons?
Knowing the right textures can help guide your design process, which is why they are a must on your advertising mood board. So be on the search for different textures! Look for ones that your target audience will love. Textures that speak for the product you’re advertising. For instance, maybe a texture like sandpaper will speak towards people interested in DIY projects for a home improvement company. Also find textures that have the feel or look of what you are aiming for in the ad. For instance, using velvet to communicate luxury in your ad.
Just like textures, use patterns to find the inspiration for your mood board. If there is a pattern that best communicates the product or service you are advertising, you definitely should include it into your mood board. So be on the lookout for any interesting patterns you come across!
Look At Other Campaigns
See another ad campaign that is inspiring? You should definitely include it into your mood board. Don’t steal ideas, but you can still use ideas for sources of inspiration. So include ad campaigns to use as a benchmark for what kind of ad campaign you want to create.
Anything That Is Visually Inspiring!
There’s no rules to designing an advertising mood board. So anything that inspires you should be included. Go wild! Anything from coins, newspapers, wallpaper or flowers! What matters is that each piece is relevant to capturing the look and essence of your ideal ad.
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