Youtube is one of the most popular social media platforms to date. Neglecting Youtube is simply not using your digital marketing strategy to its fullest potential. Here are the 5 best ways to promote your Youtube Channel.
Engage with Followers
Always engage with your followers! Even just a simple “thank you” on each of their comments or direct messages will go a long way to building a relationship with your followers. The more attention you give your fans, the more engagement they will likely give back to you. More engagement will increase the likelihood of greater exposure to new non-followers with youtube’s algorithms. So while it may look like a tedious task, do not overlook the importance of keeping your followers engaged.
Perfect Your Thumbnail Game
Chances are that viewers will decide to click on a video based on its thumbnail as they are scrolling through their Youtube feed. So make a thumbnail that people will want to check out.
Differentiate on Social Media Platforms
Here is a big no-no. Don’t post the same exact content on all your social media platforms. Why you may ask? Well, if your customer sees the exact same thing on FB and on Instagram, chances are that they will not want to see it again on Youtube.
Cross Promote on Different Channels
Make teaser videos to promote on different social media platforms. Make a teaser reel on Instagram showing just a shortened version of the content. Then mention if they want to view the content in its entirety to check out Youtube. That way you can use the same content, but presented in a way that is differentiated between platforms. Not only that, but it could also be the gateway for your instagram followers to subscribe to your youtube channel and vice-versa.
Host Contests
A fun way to engage with your audience is to do contests on your channel. Consider doing a special giveaway to someone that comments a certain phrase on your video. Consider centering your contests on what your Youtube channel or brand is about.
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