3 Easy Ways to Repurpose Video Content Across Your Socials

The ability to repurpose video content across your socials is one of the most powerful things you can do. This allows you to get more mileage out of your videos by using them in different ways, instead of trying to create entirely new ones for each platform. Here are 3 easy ways to repurpose video content across all your social channels. Let’s dive in!

Use Audio to Make a Podcast

Podcasts are a great form of entertainment! They are used by tons of brands to establish themselves as an industry leader on a certain topic or even to reach new audiences. So one way to easily create a podcast is to repurpose audio from an existing video or videos. There are plenty of apps that can convert your video file to audio out there on the web! From there you need to edit, add music and you are done!

Turn Videos to Social Media Ads

Another easy way to repurpose existing videos is to turn them into social media ads. Good news is that you don’t need tons of design experience to do so. Firstly you need to know which channel and format makes sense for what kind of ad you want to create. For instance, are you making a promoted pinned ad or an Instagram stories ad?

Making social media ads are usually short videos. In fact, videos under 15 seconds are the ones that perform the best so keep this in mind. This is important for instance if you have a 20 minute video and now you need to turn it into a 15 second video reel. When you are editing, it’s a good idea to also incorporate branding elements to your ad. Remember your brand fonts and colors!

Creating Video Shorts

Have you seen the recent trend of video shorts? From TikTok to Instagram Reels to even Youtube Shorts, having bite-sized video content seems to be the ongoing trend in 2023! What this means is that you can reuse existing content but break it down into deliverable bites. Try to condense the main points of your content into a 15-30 second video structure. Short videos are highly paced attention grabbers. Why not give it a try?

Video content is a great way to engage with your audience and tell a story in a more immersive way. Whether you’re creating videos for Facebook, Instagram or Snapchat, there are plenty of ways to repurpose the same content across multiple platforms. With these three easy ways you can repurpose video content on social media!

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