Are you looking for a way to spice up your social media game? Then look no further. In this article we will give you five easy tips that can drastically improve your social media content strategy. Let’s go!
Have Good Illustrations
You need good illustrations to make your content pop up. While the illustrations and stickers on instagram are okay, you should find art that can really compliment your posts to their full potential.
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Stick To Your Brand Colors
Don’t go off the rail with different colors. After all, colors can be visual cues that help customers and people to instantly recognize the brands they are associated with. Can you imagine if Coca Cola was depicted with light earthy greens instead of their traditional reds and white? So consider having a color palette ready.
Have Freedom with Different Color Palettes
You don’t need to consistently stick to one color palette forever. Consider rotating palettes around. Doing so will give you the room to experiment creatively while giving your feed a new fresh breath of air. For instance, consider a social media strategy where you have the color in each post slowly transition from one color to the next. Doing so will create the illusion of an aesthetically pleasing gradient for your whole profile. For a business perspective, this can greatly work for cosmetic or lifestyle brands.
Pick Your Core Filters
One great tip is to understand which filters work best for your content. Just the simple touch of a filer can greatly change the colors and mood of your images and videos. So think of a common theme and mood you want to exhibit in your instagram portfolio. The tools to use filters are commonly available on instagram.
Get Your Font on Point
There is nothing more unprofessional than having a multitude of different fonts for your profile. It looks messy and confusing. Worse, it weakens customer brand experience. So get your font on point. Choose up to a max of three fonts at most. They don’t need to be super sophisticated fonts either. Even simple fonts on Instagram can help make your content stand out.
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